Build for Better - Lee Elliott on Generalism

This week, I'm thrilled to have Lee Elliott join me on the podcast.  Lee is a founder, a marketer, an industry vet and my favorite thing of all, a bit of a rascal. We tackle the ins and out of Generalism - when it's good, when it's not so good, what the future of it is, and when specialists are the best and the worst. We also talk a bit about philosophy, how all old things become new again, and how to approach this new generation of talent. Aside from a wide range of knowledge in marketing (and a genuinely refreshing honesty in what he doesn't know) Lee is also wildly insightful while being genuinely hilarious. I had a great time, and so will you.